Thank you for applying for the PPC Ads Specialist role!
We are an HR consultancy dedicated to connecting skilled individuals like you with great opportunities. For this role, we are hiring on behalf of a well-known travel agency, one of our valued clients.
As part of our initial screening process, we request you to kindly fill out the attached form with accurate details. This step will help us better understand your profile and expedite the hiring process. Once we review your responses, we will connect with you for further communication and forward your profile to the hiring company on your behalf.
We appreciate your prompt attention to this and look forward to assisting you in securing this opportunity.
If you have any questions or need assistance, feel free to reach out to us.
***How to Contact us in case of a delay -
A lot of times, you have to wait for a response from the company. This is irritating.
To solve this, we are sharing the WhatsApp Number, you can message on this number and our team will reply.
WhatsApp Number = +91 98672 76487***
Employment Type - Fulltime
Work Experience (years) - 5 - 7 Years
***Annual Compensation INR 800,000 - 1,000,000***
Education - Bachelor's Degree
We are seeking a skilled and results-driven PPC Ads Specialist to join our dynamic marketing team. In this role, you will design, implement, and optimize pay-per-click (PPC) advertising campaigns to drive targeted online traffic and maximize ROI. Collaborating with clients and cross-functional teams, you will leverage data-driven insights to enhance campaign performance and support broader marketing objectives.
PPC Campaign Management
Develop, implement, and manage PPC strategies across platforms like Google Ads, Facebook Ads, and Instagram Ads.
Conduct keyword research and craft engaging ad copy for maximum relevance and conversions.
Optimize bidding strategies and budgets for cost-effective outcomes.
Performance Analysis and Reporting
Track and measure campaign performance, including metrics such as clicks, conversions, and ROI.
Provide actionable insights and regular performance reports to stakeholders.
Utilize analytics tools to make data-driven optimizations.
Landing Page Optimization
Collaborate with web design teams to improve landing pages for higher conversion rates.
Conduct A/B testing to identify effective layouts and content.
Budget Management
Efficiently manage PPC budgets to align with marketing objectives while maximizing ROI.
Monitor daily ad spend and adjust bids as needed.
Conversion Tracking and Troubleshooting
Implement and manage conversion tracking codes to accurately measure campaign success.
Address tracking issues to ensure reliable data collection.
Competitor Research and Industry Trends
Analyze competitor campaigns to identify opportunities for strategic improvements.
Stay updated on digital marketing and PPC best practices to maintain a competitive edge.
Collaboration and Communication
Work closely with content creators, designers, and marketing team members to align PPC efforts with broader goals.
Effectively communicate campaign strategies and results to stakeholders.
Bachelor’s degree in Marketing, Advertising, or a related field (or equivalent experience).
Minimum of 3 years of proven experience managing PPC campaigns.
Expertise in platforms like Google Ads, Bing Ads, and social media advertising.
Strong knowledge of keyword research, bid management, and ad copywriting.
Proficiency with data analysis tools and web analytics platforms.
Certifications in Google Ads or related platforms (preferred).
Excellent communication, collaboration, and project management skills.
Ability to thrive in a fast-paced, results-driven environment.